Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of...
View ArticleNew Pinterest Feature Lets Brands Showcase What's Trending on Their Site
Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with...
View ArticleApple Buys Social Search & Analytics Firm Topsy for $200m
Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million.
View ArticleHow to Plan Effectively for Content Marketing in 2014
A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when...
View ArticleUnruly's Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for...
View ArticleYahoo-Yelp Partnership on the Horizon?
The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost Yahoo's search results. So far, Yahoo has declined to comment on...
View ArticleLink Building on a Budget
Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your...
View ArticleResponsive Design vs. Task-Oriented UX Design
Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the...
View ArticleGoogle Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution...
View ArticleWill Google Reward Secure Websites With Better Search Rankings?
Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted at this, having recently spoken...
View ArticleGoogle Begins Removing Search Results to Comply With 'Right to be Forgotten'
Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear how many requests Google has received, but recent reports...
View ArticleGoogle 'Forgets' Publisher Articles as EU Takedowns Begin
Following Europe's 'right to be forgotten' ruling in May, Google has begun taking down search results. Some publishers have already been affected, including the BBC and The Guardian.
View ArticleTwitter Engagement Study: Top Apps, Content Sources & Profiles Among Search...
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter to discover what topics they talked about...
View ArticlePR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start...
View ArticleGoogle Has Removed 100,000 Links, Approved More Than Half of 'Right to be...
Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved...
View ArticleGoogle Tests "Listen Now" Ads for Music Searches
The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes "Watch Now" ads for movies and TV.
View ArticleIs a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?
CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter experience?
View Article8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
View Article37 SEO Experts You Should Be Following on Twitter
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
View ArticleGoogle App Searches Gmail for Upcoming Bills
Now, users can tap the microphone and say, "Show me my bills" or "My bills due this week" within the app and their bills will appear.
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