Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]
Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of...
View ArticleGoogle Accused of Tracking Safari Users
A report says Google was ignoring settings on Safari intended to block tracking tools. Google platforms were reportedly able to log user activity on both the OS X and iOS versions of the browser....
View ArticleGoogle, Microsoft, Yahoo Working With White House on Do No Track Browsing
Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. A new Consumer...
View ArticleAs Yahoo Layoff Rumors Swirl, Labs Chief Heads to Google
Yahoo's woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google. Raghaven's research interests focused on search technologies, with particular interests...
View ArticleGoogle Spent $213 Million Advertising its Products in 2011
The online giant is spending enormous amounts of money on TV, magazine, and newspaper ads to promote Google+, Chrome, and other products. Google is now spending around the same percentage of revenue as...
View ArticleGoogle to Sell Android Tablets via New Online Store?
Google will reportedly launch a new budget Nexus Tablet aimed at the same market as Amazon's Kindle Fire. Google may launch its own-brand tablet device, which will be made by "existing partners",...
View ArticleGoogle Fined $25K for Obstructing FCC’s Street View Investigation
The FCC has fined Google $25,000, claiming the search giant “deliberately impeded and delayed” their investigation into the 2010 collection of private user data through unsecured wi-fi networks during...
View ArticleGoogle Reveals Argentina, South Korea Investigations
In a filing with the U.S. Securities and Exchange Commission, Google revealed it is the subject of probes in both Argentina (over Google's search and advertising business) and South Korea (over...
View ArticleFord Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude...
View ArticleLost on Google: Small Businesses Seek Answers After Penguin Update
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost...
View ArticleGoogle Searches Surge After Knowledge Graph Launch
If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in...
View ArticleGoogle Failing on Piracy, Claims RIAA, Hollywood Agent
The Recording Industry Association of America says Google's current process isn't working and urges the company to make some changes to their copyright infringement report system. In the past month,...
View ArticleMobile Targeting Definitions Every Marketer Must Know
The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients...
View ArticleNextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at...
View ArticleTwitter Expanded Tweets Now Include Video, Images & More
A new feature could help advertisers enhance their creative messaging on the social platform. Twitter has introduced an updated version of expanded tweets that can include additional content like...
View ArticleGoogle Faces $22.5 Million Fine for Safari Tracking
Google is expected to pay a $22.5 million fine – the largest ever imposed by the U.S. Federal Trade Commission – in relation to the discovery that Google used special code to get around the Safari...
View ArticleSemantic Search: The Eagle Has Landed
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s...
View ArticleGoogle Closer to EU Antitrust Settlement
Google is nearing a settlement with the Euroopean Commission regarding its search and advertising antitrust probe. Antitrust chief Joaquin Almunia says EU regulators have reached "a good degree of...
View ArticlePinterest & Newspapers: No Pins, No Wins [Study]
Pinterest users are pinning links to newspaper articles by the thousands, even without Pin buttons on publisher websites. A new study explores why traditional media sites should start taking advantage...
View ArticleGoogle's iPhone Maps Quest Nearing End?
Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to...
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