10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals...
View ArticlePR & SEOs Listen Up! HitTail is Back to Make You Panda Proof
Exactly a year ago today, you may have spotted the relaunch of HitTail; or you may have totally missed it. That's because Rob Walling's plan was to quietly refurbish his new acquisition. Yet the timing...
View ArticleEric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified...
Google's former CEO Eric Schmidt suggests in his upcoming book that search engines will give priority and higher rank to content created by those with verified accounts. "The true cost of remaining...
View ArticleCreative Content Marketing: Winning Hearts, Minds & Wallets
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing...
View ArticleFacebook Adding Hashtags #AboutTime
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. There has been no official announcement by the social network about how, when, or...
View ArticleHow to Manage an Effective Outreach Team
Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and...
View ArticleWeekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick...
View ArticleYahoo Wants Out of Microsoft Search Deal
Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if...
View ArticleGoogle Defeated in Russian YouTube Censorship Case
A video flagged as illegal on YouTube by Russian governing bodies and taken down by Google was appealed in court, citing the censorship was unjust. Google was defeated. A Moscow court has ruled that...
View ArticleGoogle Waze Buy Faces Antitrust Review
Iit's unlikely the FTC will conclude that Google's Waze buyout will significant harm other mapping services such as Bing Maps and Tomtom. But the FTC will consider whether Google is buying Waze to...
View ArticleWhat Percentage of Brands Actually Use Google+ Authorship? [Analysis]
Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from Fortune 100 companies, tech sites/blogs, news...
View ArticleGoogle Highlights In-Depth Articles in Search Results
Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block complete with a large thumbnail image, title,...
View Article3 Ways to Find Great Link Building Opportunities in Boring Industries
Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here's how to find...
View ArticleThe Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees,...
View ArticleNextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at...
View ArticleAOL Races Past Google to Becomes Top U.S. Video Ad Property
In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most...
View ArticleGoogle Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of...
View ArticleNew Pinterest Feature Lets Brands Showcase What's Trending on Their Site
Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with...
View ArticleApple Buys Social Search & Analytics Firm Topsy for $200m
Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million.
View ArticleHow to Plan Effectively for Content Marketing in 2014
A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when...
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